- Total raised
- $11.5M
- Stage
- Series A
- Team size
- 11-50 employees
- Founded
- 2020
- HQ
- San Francisco
About SparkPlug
In complex CPG verticals like beauty, electronics, and outdoor gear, customers rely on the product recommendation of point-of-purchase experts up to 92% of the time. SparkPlug allows brands to directly reward these key influencers for every sale they generate with cash via gamified commissions, contests, and goals. We drive more revenue for brands, improve employee performance for retailers, and empower frontline workers across the world with fair compensation and economic equality, all based on the sales revenue they generate each day.
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